Todd Branson
EXECUTIVE SUMMARY
Strategic Marketing Leader and Executive Director with 20+ years driving revenue growth, digital transformation, and brand engagement across premier equine and agricultural non-profit organizations. Proven track record securing $1M+ in project funding, orchestrating multi-channel national campaigns, and expanding institutional footprints through targeted corporate partnerships. Expert in aligning internal/external communications, managing cross-functional teams, and leveraging digital marketing analytics to maximize ROI and organizational reach.
CORE COMPETENCIES
• Strategic Brand & Marketing Management
• Digital Strategy & Multi-Channel Campaigns
• Corporate Sponsorships & Revenue Growth
• Nonprofit Board Relationship Management
• Event & Competition Operations
• Cross-Functional Team Leadership
• Budgeting & Fiscal Management
• Program & Product Lifecycle Development
APPALOOSA HORSE CLUB | Oklahoma City, OK
Director of Competitions and Marketing | 2026
• Spearheaded the seamless corporate relocation of the international headquarters from Idaho to Oklahoma City, establishing local operations, inventory management, and asset cataloging.
• Directed end-to-end event execution for the National and Youth World Championship Shows, overseeing operations, logistics, and partner activation.
• Established weekly multi-site communications frameworks uniting local and remote teams for the first time in organizational history.
• Cultivated net-new corporate sponsorships and elevated industry partnerships with the American Horse Publications and American Youth Horse Council.
OKLAHOMA STATE UNIVERSITY EXTENSION | El Reno, OK
Extension Educator, 4-H Youth Development | 2020 – 2026
• Transformed Canadian County into one of the top-ranking and fastest-growing programs in Oklahoma through targeted family outreach, school engagement, and community fundraising.
• Built innovative digital learning pathways to connect regional classrooms with agricultural education programs at reduced cost.
• Served on four District Leadership Committees supporting volunteer development, speech contests, and horse show operations; held executive positions on the OAE4-HYDP Board (President, 2024).
• Delivered customer service, promotional campaigns, and interactive sponsor activations for regional and national competitive events.
ESKIMO JOE’S PROMOTIONAL PRODUCTS GROUP | Stillwater, OK
Branding Consultant | 2019
• Advised executive leadership on market analysis, product positioning, consumer perceptions, and go-to-market strategies to boost product adoption.
STOCKYARDS CITY & STOCKYARDS CITY MAIN STREET | Oklahoma City, OK
Executive Director | 2018
• Managed daily operations, strategic planning, and fiscal oversight across two joint non-profit organizations.
• Oversaw complete redesign of district digital and print collateral to drive tourism and consumer traffic while implementing cost-reduction initiatives across key programs.
• Partnered with the Oklahoma City Chamber of Commerce and local community organizations to raise public awareness of the district's historic footprint.
NATIONAL REINING HORSE ASSOCIATION | Oklahoma City, OK
Senior Director of Marketing | 2014 – 2016
• Executed comprehensive multi-channel marketing strategies encompassing digital ads, print media, branding, and event marketing.
• Spearheaded a major brand and logo overhaul, driving a ~5% increase in total association membership in a single year (highest single-year growth since 2008).
• Launched the association’s inaugural educational seminar series for NRHA Professionals.
AMERICAN QUARTER HORSE ASSOCIATION | Amarillo, TX
Director of Youth Development | 2011 – 2014
• Co-led the strategy, board approvals, and execution for a major youth digital initiative; helped secure over $1.0M in startup funding and partnered with leading interactive design agencies to launch youth web and mobile applications (e.g., onlinestable.com, takemeriding.com).
• Expanded livestock industry engagement by forging strategic alliances with national 4-H and FFA leadership.
Director of Advertising & Association Marketing | 2009 – 2011
• Led all corporate marketing campaigns, print publications, and digital strategy for the world's largest equine breed registry.
• Acted as chief technology advocate across volunteer operating committees, introducing cross-platform interactive tools and expanding sponsor revenue streams.
Senior Manager of Marketing Services | 2004 – 2009
• Directed nationwide event marketing campaigns, streamlined advertising messaging, and reduced operational expenditures through optimized vendor management.
OKLAHOMA STATE UNIVERSITY EXTENSION | Anadarko, OK
Extension Educator, 4-H Youth Development | 2001 – 2004
• Rebuilt a declining county program into a top-performing district model; grew operating budget from $400 to $25,000 (a 1,000%+ increase).
• Facilitated formation of the Youth Center Building Foundation Board and revitalized volunteer leadership pipelines.
EDUCATION & CERTIFICATIONS
Bachelor of Science in Animal Science (Minor in International Studies)
Purdue University | West Lafayette, IN
• Leadership & Web Development: Web designer and instructor for early distance learning (WebCT); developed Purdue's first comprehensive animal science career portal.
Oklahoma Leadership Development Certification Program | Oklahoma State University (2023 – 2025)
Google Ads Display Certification (2019)
Nonprofit Executive Management Certification | Oklahoma Center for Nonprofits (2018)
AFFILIATIONS & LEADERSHIP
• President, Oklahoma Association of Extension 4-H Agents (OAE4-HYDP), 2024
• Treasurer, The Winners Circle Foundation, Inc., 2024 – 2025
• Board Member, United Way of Canadian County, 2024
• Youth Adviser, Palomino Horse Breeders of America, 2021 – 2024
• Board of Directors, American Youth Horse Council (2012) & Amarillo Advertising Federation (2005 – 2011)
• Life Memberships, American Quarter Horse Association (2004), Palomino Horse Breeders of America (1995)